Digital Marketing of Handicraft SMEs in Medan City: Learning Evaluation

This study aims to identify the obstacles craft Small and Medium Enterprises (SMEs) face in Medan, especially Sekar Handycraft SMEs, understand digital marketing better. During pandemic, Handycraft's direct faced challenges that led a decline sales during pandemic. Meanwhile, design is still its infancy. It uses qualitative method by conducting in-depth interviews with members of as primary data secondary through Semrush, Social Blade, Google Trends websites for learning evaluation. The results show need more specific skills implementing designs. There significant difference between unbalanced skills. main barriers technology adoption are individual innovation skills, ease transactions, gaps. As result, proper integration takes time implement. essential gain knowledge awareness potential interactions optimization strategy approach.